Brand Strategy Manager

Be unstoppable with us!
T-Mobile is synonymous with innovation–and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we’re shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!

The Brand Strategy team is part of the Brand Strategy, Insights & Planning team within Consumer Marketing at T-Mobile. This team defines and elevates the T-Mobile brand across the enterprise, through differentiated positioning, and products and experiences which are deeply informed by consumer, competitive and channel insights. As our business expands, we’re actively building and executing on our brand asset management muscle: we’re looking for wide-ranging strategic brand problem solvers comfortable talking about data, creative, and experience in the same breath.

As part of this team, you’ll be a critical lead ensuring that our brand experience delivers against our brand promise and positioning across our entire portfolio. Bringing industry best practices, bold and innovative ideas, and a willingness to push boundaries will be key to redefining our brand. This is no small feat, requiring brand, business, and a degree of UX/product/retail expertise; someone who is comfortable assessing and crafting all aspects of our customer experiences and partnering with teams across the enterprise to innovate and positively shape a customer’s full journey with us. It also requires someone who is willing to live our brand – trying out all our products and experiences, pressure testing every customer touch point across a complex portfolio of wireless, IoT, financial, and device offerings. You will report into the Sr. Manager, Brand Strategy and have influence across the organization.

We work in a highly ambiguous environment which isn’t for everyone – it requires level-headed, structured thinking, and a steadfast focus on customer needs to guide decision-making. You’ll work on a team of hard-working, highly collaborative, multidisciplinary strategists who are motivated by doing great work with great people. Continued development and learning are priorities.

What you’ll do in your role: 

• Advocate for our brand goals and ultimate north star, elevating brand across the company

• Demonstrate mastery of how brand strategies can be leveraged to improve business performance, build trust, and enhance the customer experience by creating business impact, value, and understanding across the organization. This includes, but is not limited to, evaluating nomenclature, storytelling, brand architecture, and identity throughout the customer journey

• Assess customer needs and opportunities through working with the research teams to develop effective recommendations that impact business performance and brand outcome measures. 

• Consult with Lines of Business teams to develop inspiring, imaginative, and grounded brand strategies and solutions that will improve the lives of our customers

• Keep our team abreast of customer and industry experience insights to challenge our thinking and provide inspiration for our brand experience

• Proactively find opportunities to partner across the organization, looking at best-in-class organizational examples from other companies and industries. Provide thought leadership for how we can strategically leverage our brand to acquire, retain, and deepen customer relationships through experience

• Document and continuously maintain best practices, including processes and templates

• Work flexibly and collaboratively with internal partners including the creative brand team, channel teams across the org, customer care, product, research, retail, and agency partner teams

• Contribute critical brand thinking to our team’s foundational brand workstreams

 
The experience and attitude you’ll bring:

• Passion and steadfast focus on brand and improving the customer experience

• Ability to inspire the organization towards the right outcomes for the brand, the business, and the customer through positive relationship building and outstanding ability to communicate, collaborate, and influence

• Solid perspective on brand strategy or brand management, and customer experience design. Ideally, experience working with global brands that have complex portfolios

• Ability to analyze existing customer experiences in detail, recognize opportunities, and recommend brand experiences to improve them, resulting in positive business outcomes

• Adept at thinking deeply and diagnosing problems that need to be solved, with the ability to unpack and clearly articulate the why, how, and expected outcomes

• Demonstrated proficiency at creating strong narratives out of complex (often data-driven) information for different levels of stakeholders across the organization to guide decision-making toward strategic outcomes

• Eager to learn – hungry to grow, with an open mind and highly developed curiosity

• Self-motivated work ethic, with a positive outlook

Practical Skills needed for success:

• Implement basic brand management functions such as develop guidelines, create brand education materials, develop positioning and messaging, experience with product naming, act as a consultant to help lines of business align to their stated lead brand as needed

• Evaluate creative and customer experiences; understand how the creative or experience aligns to stated strategies and customer needs and difficulties; articulate what needs to change in order to improve the experience

• Clearly articulate a business need and corresponding research question, plus write a research brief to collaborate with brand, marketing, and product research teams

• Use data and customer insights to drive brand, portfolio, and customer experience improvements

• Evaluate and stay on top of trends and competitor activities and brand strategies

• Experience working with teams to develop brand and/or product value propositions that drive input into positioning and messaging

• Evaluate and conceptualize brand architectures, understanding offerings and logical approaches of grouping and/or de-coupling of offerings

• Experience with project management; ability to write project briefs to articulate initiative goals and success metrics, identify problems being solved, outline the approach, develop a timeline of key tasks, and lead the effort along the way

• Leverage customer segmentation, profiling and targeting in brand development work

• Creative problem solver with good communication (both written and verbal) and collaboration skills; ability to influence stakeholders at all levels of the organization

Qualifications for this position:

• Bachelor’s degree with a focus in marketing, brand, communications, or related field; Advanced degree preferred

• 4 years of brand experience focused on customer journeys, experience audients, and brand launches and transitions. Prefer experience in business vs just consumer

• Having a pulse on trends and cultural insights

• Work experience with brands in the hardware space preferred (like phones, tablets, PCs, and other types of hardware)

• Knowledge of brand guidelines development, templates development, and creating how-to materials

• 4 years of strategy and problem solving experience in framing complex problems, identifying key brand issues that impact business decisions, and developing strategies to take on those issues

• Experience handling projects independently, engaging and getting buy-in from stakeholders, creating roadmaps and project plans

• Ability to synthesize analysis into succinct, executive-ready written, visual, and verbal communications. Ability to articulate rationale and present in front of senior leaders

• 4 years of working collaboratively across multiple functional groups 

• Work in-office at least three days a week

• At least 18 years of age

• Legally authorized to work in the United States

#LI-Corporate

Washington Pay Range : $115,100.00 - $155,700.00

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance, while Retail and Business Sales roles are eligible for monthly or quarterly sales incentives. And since we are ALL owners, EVERY employee at T-Mobile is eligible for an Annual Stock Grant.

Never stop growing!
T-Mobile doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward.

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.