Broadband Integrated Marketing Manager - MarTech Integration and Transition Support
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As an Integrated Marketing Manager, you will be responsible creating Marketing strategies for T-Mobile's Broadband products and segments across the consumer experience. This role leads the integration and transition of marketing data systems, ensuring smooth workflows, stakeholder alignment, and clear documentation. It drives the connection between marketing platforms and media activation guaranteeing timely, accurate data for campaigns. Collaborating across data engineering, platform, and media teams, it automates audience segments, pricing logic, and feedback loops for real-time execution. The position also provides support for audience strategy, enabling compliant segmentation and activation. It handles data delivery across multiple cross-functional teams, refines dynamic pricing capabilities, and streamlines omnichannel flows for speed and efficiency. Lastly, it champions governance best practices, maintaining clear documentation and implementing data hygiene and standards across all systems.This is a hybrid position required to be in-office at least 3 days a week.
MarTech Integration & Transition Support
Support the transition of marketing data processes and workflows from Salesforce to Adobe, including documentation, process refinement, and stakeholder coordination.
Lead integration of marketing systems with media activation platforms, including but not limited to DSPs, paid social (Meta, LinkedIn, TikTok), Google Ads, and programmatic platforms, ensuring accurate and timely data delivery for campaign activation.
Collaborate with platform, data engineering, and media teams to ensure marketing data flows—such as audience segments, pricing logic, and performance feedback loops—are automated, accurate, and aligned with campaign execution needs.
Ensure seamless connection between first-party data systems (CRM, CDP, etc.) and media platforms to enable audience targeting, suppression, and real-time personalization.
Audience Strategy & Campaign Support
Provide subject matter expertise (SME) consultation to audience and campaign teams in support of CRM and contextual marketing initiatives.
Enable segmentation strategies and audience activation using first-party data, ensuring compliance with privacy and platform guidelines.
Partner closely with performance and analytics teams to measure campaign impact and optimize audience strategies.
Data Enablement & Delivery Coordination
Oversee and manage data-related deliverables across five cross-functional delivery teams, ensuring timelines, dependencies, and quality standards are met.
Lead collaboration with internal stakeholders to define and refine requirements for dynamic, time-based pricing enablement across omnichannel marketing platforms.
Automate and streamline data flows to prioritized media platforms (e.g., social, programmatic, email, SMS) to enhance operational efficiency and speed-to-market.
Governance & Best Practices
Maintain clear documentation of processes, data flows, and decision logic to ensure cross-team transparency and ease of onboarding.
Advocate for and enforce best practices in data hygiene, naming conventions, and governance across marketing systems.
Qualifications:
Bachelor’s degree in marketing or related field required; Master's/Advanced degree preferred.
4+ years in marketing technology, integrated marketing, or marketing operations roles.
Proven experience leading cross-functional teams or initiatives involving multiple delivery teams or workstreams.
Strong working knowledge of Salesforce, Adobe Experience Cloud, and data automation pipelines.
Familiarity with pricing systems, dynamic content delivery, and omnichannel campaign frameworks.
Experience with media activation platforms (e.g., DSPs, Meta, Google, email/SMS platforms) and CRM-based campaign strategies.
Exceptional project management skills, with an ability to translate complex requirements into actionable plans.
Excellent communication and collaboration abilities—especially across marketing, data, and tech teams.
Experience working on broadband, telecom, or subscription-based services preferred.
Working knowledge of CDPs, audience segmentation platforms, or customer data frameworks preferred.
Prior involvement in MarTech migration projects (Salesforce → Adobe) preferred.
At least 18 years of age
Legally authorized to work in the United States
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
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