Campaign Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

We are looking for a Lead Nurture Campaign Manager to join our team to execute cross-channel campaigns that engage prospects and customers across the entire journey.

In this role, you will translate marketing strategies into technical requirements, build the execution plan, and implement sophisticated lead nurture marketing journeys that drive qualified leads towards conversion. You will use your expertise in marketing automation, data analytics, and audience segmentation—then apply your project management skills to deliver timely, relevant, and personalized experiences across email, SMS, Push, direct mail, and other outbound channels.

You’ll collaborate closely with cross-functional teams—creative, data, MarTech, and analytics—to deliver flawless execution and optimization. This is a great opportunity for someone who combines critical thinking with hands-on campaign management and a passion for customer-centric marketing.

This role can be located in Overland Park, KS (Preferred) or Bellevue, WA

Team Leadership & Collaboration

· Lead cross-functional workstreams across creative, data, audience strategy, and MarTech teams.

· Drive alignment and timely delivery of campaign components and dependencies.

Campaign Planning & Execution

· Identify target audiences and develop segmentation strategies.

· Build and lead campaign timelines, KPIs, budgets, and testing frameworks (e.g., A/B tests).

· Execute multi-channel campaigns and monitor real-time performance.

Analytics & Optimization

· Analyze customer data to inform and influence targeting and personalization strategies.

· Track key performance metrics (e.g., CPIGA, CTR, open rate, conversion rate, ROI).

· Provide post-campaign analysis and actionable insights to inform future initiatives.

Work Experience and Education:

· Bachelor’s degree in Marketing, Business, Analytics, (or related field) or equivalent (required).

· 4–7 years of CRM campaign management experience (5+ years preferred).

· 2–4 years of project management experience (3+ preferred), with strong multitasking skills.

· Background in subscriber-based industries (e.g., wireless, cable) preferred.

· Experience managing external agencies and vendor relationships.

· Familiarity with loyalty programs, upsell/cross-sell campaigns, and performance tracking.

· Experience in budget management and market research.

· Proven ability to use customer insights to drive engagement and conversion.

· Creative problem solver with a test-and-learn mentality and passion for innovation.

Base Pay Range: $76,200 - $137,400

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.