Director, Broadband Marketing
T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.
The Director of Broadband Marketing is responsible for leading the national marketing strategy and execution for T-Mobile’s Home Internet portfolio, including both Fiber and 5G Home Internet. This role drives the development of integrated marketing plans that span paid, owned, and earned channels, ensuring alignment with commercial goals and brand priorities. The Director will lead a team that manages both national messaging and regional field marketing, ensuring that all consumer-facing outputs—from advertising and media to in-store and digital experiences—are cohesive, compelling, and performance-driven. This leader will collaborate closely with cross-functional partners in media, creative, analytics, sales, and product to deliver high-impact campaigns that resonate across diverse customer segments and geographies. The ideal candidate brings a balance of strategic vision, creative leadership, and operational rigor to scale marketing programs nationally while adapting effectively to local market dynamics.RESPONSIBILITIES
Lead the development and execution of national broadband marketing strategies, including messaging frameworks, campaign planning, and creative direction across all consumer-facing channels.
Oversee the integration of national marketing plans into localized executions, including geo-pricing, regional sponsorships, and field activations.
Partner with media, creative, and analytics teams to optimize cross-channel acquisition strategies and ensure alignment with brand and performance goals.
Manage and mentor a team responsible for both national and regional marketing execution, fostering collaboration and accountability.
Leverage consumer insights, competitive intelligence, and segmentation data to inform campaign development and market prioritization.
Collaborate with sales, product, finance, and operations to ensure marketing strategies support business objectives and market readiness.
Identify and pilot new marketing channels and programs to expand reach and drive innovation.
Lead cross-functional briefing processes and ensure consistent, high-quality execution across all touchpoints.
QUALIFICATIONS AND SKILLS
Bachelor's Degree in Marketing, Communications, Business, or other related field of study. Master's/Advanced Degree preferred.
10 years of experience in marketing, with a strong emphasis on integrated marketing strategy, consumer acquisition, and campaign execution across paid, owned, and earned channels.
Proven leadership experience managing cross-functional teams and driving national marketing initiatives with measurable business impact.
Deep understanding of both national and regional marketing dynamics, including field marketing, geo-targeting, and localized campaign execution.
Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing performance.
Excellent communication and collaboration skills, with experience working across media, creative, product, sales, and finance teams.
Demonstrated ability to lead messaging strategy and creative development for consumer-facing campaigns.
Experience managing agency relationships and internal creative/media teams to deliver high-quality outputs on time and on budget.
At least 18 years of age.
Legally authorized to work in the United States.
Travel Required (Yes/No): Yes
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
T-Mobile maintains a drug-free workplace.