Director, Retail Intelligence

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

The Director, Retail Intelligence will be a driving force in shaping the future of T-Mobile’s retail experience. As part of the Retail Innovation and Steering team, this role will apply the power of data, emerging technology, and industry insights to create transformative retail strategies that enhance customer engagement and fuel business growth. By deeply understanding consumer behavior, market trends, and competitive dynamics, the Director will help craft a forward-looking retail approach that positions T-Mobile as an industry and category leader.
This role plays a vital role in T-Mobile’s vision to create the world's leading retail format, integrating the best physical, human, and digital elements for a seamless and personalized customer experience that creates durable brand differentiation and attracts customers for life. The Director will champion the evolution of mobile-led shopping and engagement, ensuring customers benefit from AI-powered personalization, interactive digital experiences, and tailored recommendations that make each visit more meaningful. By enabling a smarter, more connected in-store journey, this role will help solidify T-Mobile’s position as a leader in modern retail!
Additionally, the Director will support the transformation of T-Mobile’s newest retail formats, ensuring they set the industry standard for immersive, premium interactions. Through close collaboration with cross-functional teams—including Retail, Marketing, Consumer Sales, and Digital—the Director will translate insights into action, driving bold innovations that redefine how customers engage with the brand.
Beyond internal collaboration, this role will act as a thought leader, partnering with industry experts, agencies, and global retail innovators to bring fresh perspectives and category-changing ideas into T-Mobile’s ecosystem. By leading workshops, innovation sessions, and strategic engagements, the Director will help shape the future of retail, ensuring T-Mobile remains a disruptor in the space.

Job Responsibilities:

• Analyze customer behavior trends and leverage data insights to optimize T-Mobile’s retail experience, ensuring alignment with evolving consumer expectations and reshaping customer preference for mobile-led shopping.
• Monitor industry trends and competitive movements to identify emerging opportunities and inform strategic decision-making.
• Leverage insights from experimentation markets to assess early-stage outcomes, refine measurement frameworks, and identify local trends. Provide strategic recommendations for scaling successful tactics, guiding future market expansion, and informing retail strategy refinement. Focus on measurement, analysis, and applying learnings to drive innovation in retail experiences.
• Assess and integrate emerging technologies that enhance customer engagement, operational efficiency, and store-level innovation, ensuring dynamic and AI-powered personalization in the shopping experience.
• Lead strategic partnerships with top consultants, agencies, and technology providers to accelerate retail innovation and transformation.
• Develop traffic steering strategies that guide customers toward digital self-service options while ensuring retail-intended traffic steering aligns with T-Mobile’s broader retail portfolio strategy.
• Oversee data and insights across T-Mobile’s retail portfolio, evaluating whether traffic steering and differentiation strategies are delivering expected outcomes; including in-store experiences, app engagement, etc.
• Provide insights and strategic recommendations on fulfillment innovation, evaluating self-service and omnichannel options to enhance customer convenience. Determine where these experiences should be offered in alignment with T-Mobile’s retail portfolio and traffic steering strategies, leveraging measurement and analysis to optimize impact.
• Collaborate with senior leadership across Retail, Marketing, Consumer Sales, and Digital teams to align strategies and execute retail transformation goals.
• Mentor and empower a high-performing team, fostering a culture of innovation, agility, and excellence in execution.

 

The Experience You’ll Bring

 

• 10+ years of experience in retail, consumer experience, analytics, business strategy, or related fields, with a strong track record of driving innovation and transformation.
• 5+ years leading data-driven strategy, analytics, transformation, or retail innovation teams with a proven ability to translate insights into action.
• Deep expertise in customer behavior analytics, spatial analytics, fulfillment metrics, and experimentation market insights to inform strategic decision-making.
• Strong understanding of traffic steering strategies, omnichannel fulfillment, and portfolio differentiation within a dynamic retail landscape.
• Proven ability to evaluate emerging technologies and leverage AI-driven insights to enhance customer experiences and optimize engagement.
• Exceptional executive-level communication, problem-solving, and strategic influence skills.
• A strong commitment to inclusive leadership, with proven experience fostering diverse, high-performing teams. 
• Bachelor’s degree required; MBA preferred.

Enough about what you’ve done. Let’s talk about who you are.

• Ability to communicate effectively across team and organizational boundaries to drive and develop consensus
• Strong communication and people skills
• Strong business acumen, data-driven mindset, and the ability to use data to inform decision-making
• Excellent communication, negotiation, and influencing skills to collaborate with internal and external stakeholders at all levels
• Strategic thinking, with the ability to translate vision into actionable plans and drive successful execution
• The ability to gather relevant information and resources to inform decision making while evaluating information, identify patterns, and draw logical conclusions
• The ability to understand and apply structured approaches to develop and implement effective strategies, specifically the ability to assess complex situations, identify relevant data, and derive meaningful insights from analyses
• Listen and understand a variety of points of view balancing concerns with data for better decision making
• Collaborative, yet influential
• Flexible, self-starter, and comfortable working in a rapidly changing environment
• Desire for a high level of responsibility and ownership and ability to work with minimal supervision
• Creative problem solver and solutions provider
• Ability to prioritize multiple projects; detail oriented and organized

​

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):Yes

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $165,800 - $224,300

Corporate Bonus Target: 25%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.