Senior Manager Marketing Operations
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
T-Mobile reinvented customer service brought real 5G to the nation, and now we’re shaping the future of technology in wireless, advertising solutions, and beyond. Want to part of the team that disrupted an entire industry — and continues to do so? Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won’t stop!We’re looking for a multifaceted Senior Marketing Manager to support T-Mobile’s fast-growing Advertising Solutions (T-Ads) business, which is focused on connecting brands with their key audiences by providing relevant, data-driven content. T-Mobile Advertising Solutions' goal is to give brands the ability to connect with key consumers with the right message at the right time, on the right device, to drive the right action.
This role will be pivotal in driving T-Ads' paid media programs, managing CRM and marketing operations, and owning performance analytics to scale B2B demand generation efforts. You’ll lead the development and execution of media campaigns that generate qualified leads, support revenue growth, and solidify T-Mobile’s position in the advertising space.
You will partner closely with commercial, media, analytics, RevOps, and creative teams to bring marketing strategies to life from planning and execution to measurement and optimization. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success.
What you will do:
Develop and execute comprehensive paid media plans to drive brand awareness and demand generation goals
Plan and execute digital media campaigns to distribute and leverage content across channels for the best results
Build and execute integrated B2B lead generation campaigns across email, paid media, SEO/SEM, and LinkedIn
Optimize channel performance and drive ROI through A/B testing, audience segmentation, and targeting strategies
Develop and manage lead generation channels through a variety of methods including email, paid and search advertising, social and more
Website management and contact forms in alignment with CRM
Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
Manage budget for paid media and integrated marketing events
Develop efficient inbound and outbound lead generation channels
Bring an understanding of growth and optimization best practices such as A/B testing to optimize email while increasing KPIs
Lead marketing operations initiatives including CRM database hygiene, campaign tracking infrastructure, and Martech integrations
Partner with creative and brand teams to develop compelling content and creative assets that resonate with B2B buyers
Build and manage metrics frameworks to measure success from marketing initiatives including paid media and events
Manage CRM-driven nurture workflows and lead scoring models in collaboration with the Salesforce and Rev Ops teams
Partners with T-Ads marketing and creative teams along with agencies on creation of world-class creative assets that speaks to the audience and campaign objectives
The experience you’ll bring
- 7-10 years of ad tech marketing experience
Solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
Deep expertise in paid media, demand generation, and CRM-based marketing
Experience developing and optimizing lead scoring models, nurture journeys, and database segmentation
Highly experienced with marketing and CRM tech for lead generation and nurturing including Pardot and Salesforce
Strong experience with Adobe Analytics
Understand funnels, ecosystems, advertiser behaviors to identify opportunities and drive ROI
Ability to translate strategic goals into tactical plans with a high degree of autonomy
Highly experienced in B2B marketing, including MQL and SQL
Proficient with budget planning and performance reporting skills
An ability to initiate and steer projects to completion
An understanding of social media channels and how to optimize social media campaigns
Strong written and verbal communication skills with a team-oriented mindset
Education:
- Bachelor's Degree (Required)
- Master's/Advanced Degree (Preferred)
- At least 18 years of age
- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No):
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
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