Senior Search Specialist, Fiber

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The Senior Search Specialist leads a Paid Search activation team as part of the larger T-Mobile Paid Search team, ensuring campaigns are strategically aligned with broader media plans. This role serves as the central liaison among internal teams, external partners, and business unit stakeholders, driving performance, innovation, and process improvements. The Senior Search Specialist is responsible for developing paid search strategy, managing execution, and ensuring operational excellence. They play a key leadership role in activating campaigns, optimizing performance, and advancing paid search capabilities through collaboration and testing.

MAIN RESPONSIBILITIES

Paid Search Strategy & Activation (40%)

• Develop and oversee activation strategy across paid search platforms (Google Ads, Bing Ads, etc.) aligned with integrated media and business goals.
• Define campaign taxonomy, bidding strategies, and budget allocations.
• Serve as the escalation point and lead activator for high-priority buys or cross-functional needs.

Performance Optimization & Innovation (15%)

• Lead performance analysis of in-market campaigns including keyword, ad copy, and competitive analysis.
• Identify optimization opportunities and implement test-and-learn initiatives including machine learning features and betas.
• Collaborate on future-forward innovation, feature adoption, and out-of-the-box ideas.

Stakeholder & Cross-Functional Collaboration (20%)

• Act as the primary point of contact with business units, Integrated Marketing, and Media Communications Planning.
• Ensure stakeholder goals are incorporated in campaign execution, including reporting and performance storytelling.
• Communicate campaign progress, roadblocks, and results clearly across internal and external teams.

Team Leadership & Operational Excellence (15%)

• Lead and mentor a team of Search Specialists; manage capacity and resourcing through Workfront and team planning.
• Drive consistent processes, ensuring campaign health, timely execution, and high operational standards.
• Support process development for optimization workflows, reporting, and campaign management.

Project & Testing Management (10%)

• Manage and track strategic testing plans across programs to fuel ongoing learning and efficiency.
• Collaborate cross-functionally on smaller campaigns, pilots, and team-wide initiatives.
• Partner with external and internal stakeholders to share best practices and results.

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Education: Bachelor’s Degree preferred

Base Pay Range: $77,000 - $138,800

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

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As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

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