Sr. Analyst, Business Intelligence (Web Analytics)

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The Sr. Analyst, Business Intelligence plays a key role in supporting digital product teams by providing actionable insights derived from web analytics data. This position is responsible for measuring and analyzing digital performance, including user journeys, funnel conversions, and content engagement, to inform and guide optimization strategies. The analyst builds and maintains dashboards, reporting frameworks, and event tracking solutions to uncover critical insights that drive enhancements in user experience. By translating complex behavioral data into clear, data-driven recommendations, this role enables product, UX, and marketing teams to make informed decisions. The Sr. Analyst also collaborates closely with cross-functional partners—including engineering, QA, and Product Managers—to ensure analytics are aligned with business goals across the entire digital ecosystem.

Responsibilities:

• Partner with product teams to define digital KPIs, conversion goals, and behavioral tracking requirements across web and app platforms.

• Build and maintain dashboards and reporting frameworks using Adobe Analytics and complementary tools (e.g., Adobe Customer Journey Analytics, Power BI) to monitor user engagement and conversion performance.

• Conduct deep-dive analyses on web traffic trends, user segmentation, acquisition funnels, A/B test outcomes, and site optimization opportunities.

• Collaborate with data engineers, tag implementation teams, and developers to ensure proper tagging via Adobe Launch (or similar platform) and reliable data collection.

• Deliver ad hoc insights and performance readouts to inform campaign strategy, digital experimentation, and product enhancements.

Qualifications:

• Bachelor's Degree Business, Statistics or similar degree (Required)
• 4-7 years Experience with business intelligence tools
• 4-7 years Experience in reporting & analyzing performance & data visualization (Tableau, Power BI)
• Strong hands-on experience with Adobe Analytics, understanding of dimensions, metrics, segments, and calculated metrics.
• Knowledge of digital data layers, tagging strategies, and tools like Adobe Launch, Google Tag Manager, and/or Tealium.
• Proficiency with Excel, SQL, and visualization platforms like Power BI or Tableau. Familiarity with Adobe Customer Journey Analytics or Google Analytics 4 is a plus.
• Ability to clearly convey complex findings to stakeholders in product, UX, and marketing.
• Comfortable working with developers, product managers, engineers, and QA to align analytics with business objectives.
• Detail-oriented with a proactive, hypothesis-driven approach to identifying user behavior patterns and digital improvement areas.
• Ability to prioritize and deliver multiple analytics initiatives in a fast-paced, agile environment.

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):Yes

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $80,600 - $145,500

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.