Sr. Business Strategy Manager – Retail Innovation & Steering

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Job Overview

Reports to: Director, Retail Intelligence
Location: Bellevue HQ (preferred) or Frisco, TX (considered)
Role Type: Individual Contributor

About the Role
T-Mobile is on a mission to create a new retail category—blending physical, human, and digital elements to deliver seamless, personalized customer experiences that drive durable brand differentiation. As part of the Retail Innovation & Steering team, the Sr. Business Strategy Manager will help shape this transformation by delivering strategic insights, identifying tactics for reshaping consumer behavior, and enabling execution through data-driven recommendations. By deeply understanding consumer behavior, market trends, and competitive dynamics, the Sr. Business Strategy Manager will help craft a forward-looking retail strategies that position T-Mobile as an industry and category leader.

Reporting to the Director of Retail Intelligence, this high-impact individual contributor role supports T-Mobile’s broader goals to drive app-led (T-Life) engagement, increase Experience Store differentiation, and elevate the customer journey across all retail touchpoints. You’ll collaborate cross-functionally to define strategy, analyze experimentation market outcomes, inform traffic steering decisions, and evaluate fulfillment innovations that deepen customer relationships and maximize lifetime value.

This role is ideal for a strategic thinker with analytical depth and a passion for influencing transformation through insights.

Key Responsibilities

• Shape strategic recommendations that support retail transformation initiatives including traffic steering, retail format performance, fulfillment expansion, and mobile-led customer engagement.

• Support development and optimization of experimentation markets by evaluating store performance, customer behavior, and local trends to guide scaling strategies.

• Conduct deep analysis on customer behavior, service traffic patterns, retail channel usage, and conversion outcomes to identify opportunity areas.

• Partner with leaders in Analytics, Field Sales, Marketing, and Operations to inform business strategy and assess impact of key transformation initiatives.

• Evaluate the performance and contribution of new fulfillment experiences and CRM tactics across the retail ecosystem.

• Translate complex analyses into clear business narratives and executive-ready deliverables that drive decision-making.

• Collaborate closely with the Director of Retail Intelligence on consultant partnerships, competitive insights, and market trend analysis to support innovation roadmaps.

• Support measurement frameworks, dashboards, and KPIs that enable outcome-focused strategy implementation.

Qualifications

• 7+ years of experience in corporate strategy, business planning, innovation, or management consulting roles.

• Demonstrated ability to structure complex problems, develop analytical frameworks, and translate insights into strategy.

• Strong business acumen with experience evaluating channel performance, fulfillment models, or customer segmentation.

• Advanced Excel/financial modeling and presentation skills; highly comfortable synthesizing and presenting data to senior audiences.

• Ability to manage cross-functional workstreams and build relationships across Retail, Marketing, and Digital teams.

• Experience in consumer-facing industries, ideally within technology, retail, or telecom.

• Bachelor’s degree required; MBA or advanced degree preferred.

This role offers a unique opportunity to influence the future of retail at one of the world’s most innovative wireless providers. You’ll help guide T-Mobile’s evolution from transactional retail to an immersive, insight-led ecosystem—where physical and digital work seamlessly together to create standout customer experiences.

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):Yes

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No
 

Base Pay Range: $113,100 - $204,000

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.