Sr Creator Marketing Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

*** This position must be located in Bellevue, WA; Overland Park, KS; Frisco, TX; or New York, NY. This is not a remote role - this is a hybrid schedule, requiring at least 3 days a week in office. There is 25% travel associated with this role.

This position drives the development and implementation of the social media influencer strategy at T-Mobile. This position will help drive creative and strategic campaigns through influencer marketing to help drive awareness and engagement of the brand. This role will own T-Mobile’s influencer programs across many industries and target audiences, including micro & macro influencers and content creators. The ideal candidate will effectively build strong relationships with influencers that can grow brand reach through content creation, brand amplification and education of T-Mobile’s benefits and points of differentiation. You will lead and optimize influencer campaigns performance to discover areas of customer growth through testing on major social channels (TikTok, Facebook, Instagram, Twitter, YouTube and more), with different types of creative (images, videos, short and long form content, etc), and through audience segmentation/targeting.

What You'll Do

• Influencer Strategy: Drive brand initiatives by developing and implementing influencer strategies, managing relationships, overseeing agencies, planning go-to-market strategies, budgeting, and ensuring cross-functional alignment.
• Relationship Building: Cultivate and maintain strong, ongoing relationships with key influencers and talent. Apply these connections to establish us as a leader in influencer partnerships.
• Performance Analysis: Track and analyze the success of influencer initiatives, sharing standard processes to optimize future activations.
• Event Management: Build and implement innovative event concepts, ensuring successful project and event management.
• Data-Driven Insights: Use data and research to support decisions, drive new ideas, showcase success and optimization to improve overall influencer marketing strategies.
• External Coordination: Work with external partners such as agencies, vendors, and platforms to optimize output, build efficiencies, share best practices and meet needs.

What You'll Bring

• Proven track record in influencer marketing with a creative approach and a history of enhancing consumer engagement.
• Expertise in contract negotiations involving creators and influencers, working cross-functionally with our internal legal department.
• Exceptional attention to detail, initiative, and critical thinking skills.
• 5+ years of experience managing external talent and relationships.
• 3+ years in conceptualizing and implementing unique event activations.
• Preferred experience in brand, entertainment, or related influencer management.
• Demonstrated ability to manage multiple projects under tight deadlines with various partners.
• Strong relationship-building skills with both internal and external partners.
• Deep understanding of business objectives and the role of influencer marketing in achieving tangible results.
• Excellent presentation, communication, project management, and problem-solving skills.
• Ability to build dynamic relationships with partners in gaming, talent agencies, media, and more.
• BA/BS degree in marketing, communications, or a related field.
• Someone who thrives in innovative, unstructured environments.
• Flexible, resourceful, energetic, and collaborative!
• Ability to travel 25%

• At least 18 years of age
• Legally authorized to work in the United States

 

Base Pay Range: $81,400 - $146,800

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.