Sr Digital Optimization Testing Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

Job Overview

The Senior Digital Optimization Testing Manager is a driving force behind A/B testing and personalization campaigns across all digital channels, constantly unlocking new opportunities for growth and business impact. In this dynamic role, you'll work closely with cross-functional teams to identify and prioritize groundbreaking customer experience improvements, using data-driven, iterative testing to bring them to life. You’ll lead the strategy and execution of high-impact optimization initiatives across web and mobile, providing expert guidance on campaign design, feasibility, and best-in-class testing methodologies. As a digital optimization authority, you'll deliver deep analysis and actionable insights that push the boundaries of customer engagement. Beyond leading individual campaigns, you'll champion company-wide standard methodologies, governance, and process innovation for A/B testing, leading the charge in developing advanced digital optimization capabilities. From advanced targeting and automation to machine learning, you’ll be at the forefront of digital transformation, driving personalization that redefines how the company engages with its customers.

We are offering this role at our Bellevue, WA and Herndon, VA HQs!

We are enjoying a three day in office hybrid work schedule at all major HUBS!

Job Responsibilities:

• Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development.
• Develop a testing roadmap to ensure campaigns are run on time and without conflict.
• Lead A/B testing process from intake to feasibility to creation to analysis to results and recommendations.
• Proactively communicate status of projects and handle deliverable/launch expectations with all team members.
• Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns.
• Communicate the results of optimization program to a broad audience of customers and executives.
• Promote culture of testing and optimization within department and across the company.
• Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction.
• Drive process improvement across the organization with clearly articulated service level agreements and standardized practices as well as identify and deliver against opportunities for step-function change in delivery of our services.
• Proactively identify gaps/issues and work with business and technology partners to find solutions to issues.
• Optimization & Personalization subject matter authorities for big-moment campaigns, site migrations, and new platform & architecture development.
• Serve as a subject matter authority by maintaining a pulse on the latest issues, developments, and trends in Personalization and Digital Optimization to internal as well as external team members.
• Opportunity to serve as mentor for Digital Optimization Testing Managers.

Education:

• Bachelor's Degree or equivalent experience Computer Science, Marketing, UX/design or other relevant degree.

Work Experience:

• 7-10 years Experience in fast-paced, ever evolving, industry leader.
• 7-10 years Running optimization projects from inception to completion for large scale e-commerce or content marketing sites.

Knowledge, Skills and Abilities:

• Ability to run multiple projects in highly-matrixed organizations, often with opposing priorities.
• Skilled in Agile, Kanban and Lean methodologies.
• Experienced in development and management of workforce management plans to ensure optimized resource utilization.
• Subject matter expertise in digital optimization methodology with solid understanding of statistics related to hypothesis testing – in particular, figuring out statistical relevance and confidence in results.
• Analytics Strong analytical skills to measure, run, analyze and report on Key Performance Indicators with an ability to translate data into actionable insights and communicate results and next steps clearly and compellingly.
• Highly skilled in the practical application of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager.
• Advanced knowledge of Digital Optimization A/B testing tools (Adobe Target preferred).
• Experience working with websites (required), social media and e-mail campaign platforms; Strong knowledge of digital marketing or e-commerce.
• Comfortable with web basics such as JavaScript, CSS, jQuery, Angular, and HTML; Able to troubleshoot using Browser Developer tools (Preferred).

Travel:

Travel: Occasional opportunities to travel to Bellevue HQ if candidate is in Herndon, VA location

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $105,000 - $189,300

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.