Sr Manager, Business Analysis – Media Analytics & Attribution

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Join the team shaping the future of media measurement at T-Mobile. As the Sr Manager, Business Analysis – Media Analytics & Attribution, you will lead a high-performing team of analysts and data scientists dedicated to transforming how we measure, analyze, and optimize paid media performance. You will play a strategic leadership role in building robust analytics frameworks, guiding advanced attribution models, and ensuring data-driven decision-making at scale.

In this role, you’ll oversee a team that includes Sr Business Analysis Managers and Principal Data Scientists, empowering them to develop cutting-edge modeling, reporting, and experimentation capabilities. Your leadership will influence multimillion-dollar marketing investments and help define how T-Mobile quantifies marketing effectiveness across channels.

*** This position must be located in Bellevue, WA. This is a hybrid schedule requiring at least 3 days a week in office.

What You’ll Do:

· Lead the Media Analytics & Attribution team, overseeing the delivery of insights, models, and experimentation that drive paid media efficiency and business outcomes.

· Lead and mentor a team of senior analysts and data scientists, encouraging technical excellence, big-picture thinking, and career development.

· Own the strategic roadmap for media measurement, including the evolution of attribution models (MTA, MMM), forecasting tools, and ad testing frameworks.

· Collaborate cross-functionally with Marketing, Finance, Data Engineering, and Enterprise Analytics to align media strategy with business goals.

· Translate analytical findings into executive-level narratives, shaping strategic media decisions through clearly communicated insights and recommendations.

· Drive innovation in marketing measurement, encouraging the adoption of advanced AI/ML methods, causal inference techniques, and automation.

· Establish performance metrics and KPIs for campaign evaluation, ensuring consistency, transparency, and impact in media reporting.

·Champion a culture of experimentation and continuous improvement, including A/B testing, lift studies, and synthetic control methods.

What You’ll Bring:

· Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Data Science, Engineering); MBA or PhD a strong plus.

· 10+ years of analytics experience, including 3+ years managing high-performing analytics or data science teams.

· Deep expertise in marketing/media analytics, attribution modeling, and campaign performance evaluation.

· Proven ability to lead cross-functional initiatives that span technical and business domains.

· Strong technical proficiency in SQL, Python, R, and familiarity with data science methodologies and BI tools like Tableau or Power BI.

· Excellent interpersonal skills, with the ability to present to and influence executive leadership.

· Track record of scaling analytical capabilities in a complex, fast-paced environment.

· Experience with marketing platforms, customer data environments, and media mix measurement is highly desirable.

This role is ideal for a strategic, hands-on analytics leader who is passionate about advancing the science of marketing measurement while driving real business value. If you’re ready to lead a team at the forefront of marketing analytics innovation, we want to hear from you.

• At least 18 years of age
• Legally authorized to work in the United States

#CareersNotJobs

Base Pay Range: $122,900 - $221,800

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.