Sr Manager, Commercial Markets - Fiber
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The Sr. Commercial Marketing Manager is a senior regional leader responsible for driving fiber market penetration, subscriber growth, and revenue acceleration through strategic community engagement, sales initiatives, and market development. As a key member of the Commercial Broadband organization, this role oversees localized market strategies, competitive analyses, and cross-functional execution to ensure both immediate and sustained market success.Leading up to and through the first 90 days of a market launch, this role will focus on optimizing tactical plans, accelerating channel enablement, and driving rapid lead generation, pre-orders, and sales velocity. Beyond launch, the emphasis shifts to continuous performance optimization, refining go-to-market (GTM) strategies, and sustaining long-term growth through data-driven decision-making in partnership with corporate strategists.
This is a remote position for the SC/NC/VA/WVa territory.
Market Strategy & Execution
Develop and implement territory-specific sales strategies, programs, and market engagement initiatives to increase market share, revenue, and profitability.
Lead all aspects of the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies.
Optimize tactical execution within the first 90 days and beyond, ensuring sustained channel performance and growth.
Monitor and analyze industry trends, competitor activity, and market conditions to inform business strategies based on real time performance.
Channel Enablement & Sales Acceleration
Implement comprehensive training and engagement programs to enhance sales teams' product knowledge, sales techniques, and customer engagement strategies.
Drive channel performance and execution, ensuring sales velocity and conversion are maximized in the first 90 days.
Partner with sales leadership to refine sales enablement programs that align with market demands and sustains frontline engagement on Fiber product line.
Performance Management & Optimization
Establish key performance indicators (KPIs) to measure marketing effectiveness, channel conversion, sales performance, and subscriber growth.
Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
Use data to refine GTM strategies, optimize execution, and sustain long-term success.
Cross-Functional Leadership Across Growth Driving Teams
Work closely with Regional Marketing teams on a dotted line basis, along with PR, Integrated Marketing (positioning, merchandising, media, advertising, Web, CRM, etc.), Operations, and Sales, to ensure seamless execution of localized demand generation initiatives.
Align market strategies and tactical plans across paid, owned, earned media, promotional offers, and channel execution with the Quarterly Growth Plan (QGP) and broader business goals.
Collaborate with Acquisition and Pricing Teams to develop competitive pricing models and promotional offers tailored to local market conditions.
Monitor offer effectiveness and market competitiveness, making real-time strategic recommendations in collaboration with the pricing command center to maximize subscriber growth and profitability.
Stakeholder & Community Engagement
Build and maintain long-term partnerships with local authorities, permitting offices, and community leaders to ensure GTM readiness and remove potential build obstacles.
Serve as the senior escalation point for critical market and customer issues, ensuring alignment with business objectives.
Team Leadership & Development
Lead and mentor a team of Commercial Market Managers, ensuring engagement, performance, and strategic execution across:
Sales teams
Commercial property owners
Homeowners' associations (HOAs)
Developers
Partner Fiber Builders
Installers
Ensure execution aligns with business goals, KPIs, and regional market objectives while fostering a high-performance, results-driven culture.
Required Qualifications & Experience:
7 years in commercial sales, business development, or community engagement, with at least 2+ years developing teams in telecommunications, MDU, or fiber sales.
Strong leadership and ability to influence, coach, and develop cross-functional teams.
Shown success in regional market development in Broadband industry to drive market success.
Expertise in leading all aspects of market intelligence, playbook development, and go-to-market strategies for accelerated penetration.
Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories.
Strong analytical skills with experience in data-driven decision-making to drive business performance.
Financial acuity with knowledge of ROI drivers, forecasting, and budgeting to handle financial objectives.
Excellent interpersonal, written, and verbal communication skills, with experience addressing C-Level executives.
Preferred: Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.).
At least 18 years of age
Legally authorized to work in the United States
Travel: Yes, within designated territory
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
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