Sr Product Marketing Manager; Broadband Portfolio Revenue Strategy

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

T-Mobile Broadband | Hybrid – 3 Days/Week In-Office

Join the fastest-growing broadband business in the country and help shape the future of home connectivity.

This is a highly strategic and cross-functional role responsible for identifying high-impact market opportunities, redefining the portfolio with premium rate plans and add-ons, and leading the go-to-market launch of all new rate plans and products. You’ll work at the intersection of consumer insights, competitive intelligence, and strategic innovation—crafting solutions that redefine the home internet experience.

This role is ideal for a highly analytical and strategic thinker with strong business acumen, confident in leading cross-functional teams through complex decision-making and strategic thought leadership. The right candidate is passionate about identifying and launching new product opportunities, thrives on uncovering customer pain points and behaviors, and is driven to translate insights into compelling, revenue-driving solutions that enhance the home internet experience.

As Senior Product Marketing Manager, Broadband Portfolio Revenue Strategy on the Home Internet Marketing team, you’ll be a key player in shaping the future of T-Mobile’s broadband portfolio—spanning both 5G Home Internet and T-Mobile Fiber. You’ll help differentiate our brand and offerings in an increasingly competitive and rapidly evolving space.

What You’ll Do

• Identify and evaluate new broadband products, services, and experiences that solve real customer pain points.
• Define the long-term vision for T-Mobile’s broadband portfolio expansion—exploring areas such as advanced cybersecurity, tech support, backup connectivity, and more.
• Build business cases and financial models to evaluate new initiatives, measuring success through metrics like conversion, subscriber growth, and revenue impact.
• Develop strategic briefs, define target customer segments, and lead market sizing to inform prioritization and development.
• Uncover and assess partnership opportunities that align with our strategy and unlock new revenue and ARPU streams.
• Lead consumer research, competitive analysis, and industry trend monitoring to shape innovative and differentiated solutions.
• Collaborate across product, brand, retail, and partner teams to develop positioning, messaging, launch plans, and customer-facing content.
• Manage the full go-to-market lifecycle—from concept to launch to ongoing performance optimization.

What You’ll Bring

• 5+ years of experience in consulting, corporate strategy, or product marketing within a high-growth or Fortune 500 company.
• A proven track record in driving long-term growth strategies and expanding product portfolios with high-impact offerings.
• Experience leading successful product launches and optimizing post-launch performance using KPIs and customer insights.
• A strategic, analytical mindset with a strong grasp of consumer behavior, market dynamics, and innovation trends.
• Passion for uncovering and solving customer pain points through data-driven insights and creative thinking.
• Comfort navigating ambiguity and driving alignment across cross-functional stakeholders with a collaborative, hands-on approach.

Why T-Mobile?

At T-Mobile, we don’t just follow industry trends—we set them. Be part of a team that moves fast, thinks big, and redefines what’s possible in broadband. You’ll have:

• The freedom to innovate without unnecessary red tape.
• The support of passionate collaborators who care deeply about the work and each other.
• The opportunity to make a visible impact—on our customers, our business, and one of the most disruptive brands in the industry.

We’re building something special—and we want you to be a part of it.

• At least 18 years of age
• Legally authorized to work in the United States

 

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.