Sr Product Marketing Manager, T-Life App Retention

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

*** This position will be located in Bellevue, WA. We work in a hybrid environment requiring at least 3 days a week in office.***

We are seeking a dynamic and strategic Senior Product Marketing Manager to lead the development and execution of user retention and marketing strategies for the T-Mobile T-Life app! This role is critical to driving increased app usage, deepening member engagement, and delivering on our MAU growth goals.

As part of the T-Life Product Marketing team, you will drive the cohort retention strategy, focusing on how to retain, activate, and re-engage customers in the app. You will partner cross-functionally with Product, Marketing, CRM, Analytics, Partnerships, Loyalty and Content teams to define and optimize campaigns, app features, and app experiences that build loyalty and habitual use of T-Life. Ready for a change? Come join us!

Responsibilities:

• Translate app usage and engagement insights into clear strategies and business cases for product and feature enhancements.
• Implement cohort-based engagement strategies that drive user growth and frequency of app usage across key customer segments.
• Partner closely with Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement KPIs.
• Partner closely with Loyalty & Partnerships to drive ongoing optimization and innovation in partnership experiences based on user insights, market trends, and performance metrics.
• Drive adoption and measure effectiveness of in-app engagement tools such as push notifications, gamification, exclusive content, and loyalty features.
• Regularly assess the competitive landscape, identify emerging partnership opportunities, and provide strategic recommendations for new partner engagements that align with T-Life’s growth and engagement objectives.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or relevant field of study such as Computer Science
• 7+ years experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue
• Deep expertise in lifecycle marketing, app engagement strategy, or customer retention marketing — ideally within a mobile-first or digital product environment.
• Experience with segmentation and cohort-based program design.
• Experience in app based engagement, commerce, marketplaces, loyalty programs, or content based platforms a plus. (Preferred)
• Working knowledge of growth levers such as network effects, gamification, referrals, and loyalty ecosystems.
• Comfortable analyzing behavioral and performance metrics using tools such as Tableau, Adobe Analytics, Google Analytics, or similar.
• Familiarity with engagement platforms such as Braze, Airship, Salesforce, MoEngage, or comparable tools a plus. (Preferred)
• Strong storytelling skills to translate data insights into actionable strategies and cross-functional plans.
• Exceptional communicator and collaborator who can work seamlessly with Product, Marketing, Design, and GTM teams.
• 7+ years in Product Marketing, Growth, or Lifecycle Marketing for consumer mobile apps or equivalent channel experience.

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):Yes, 5%

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.