Sr Product Marketing Manager, T-Life Strategy & Analytics

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

*** This position will be located in Bellevue, WA. This is not a remote role, we are a hybrid environment requiring at least 3 days a week in office.***

We are looking for an experienced, strategic, and highly analytical Senior Product Marketing Manager to join our dynamic T-Life product marketing team. In this role, you will be primarily responsible for deeply understanding customer behavior across the T-Life app ecosystem, tracking performance metrics, and generating actionable insights to continually enhance customer experiences. You have a deep understanding of the consumer product mindset, product positioning, business management, and the digital & app ecosystem. Sound interesting? Come join our team!

Responsibilities:

• Develop a deep understanding of customer behaviors, preferences, and engagement within the mobile app, using these insights to inform marketing strategies and product enhancements.

• Own and monitor daily, weekly, monthly, and long-term app performance metrics, identifying trends, insights, and opportunities for optimization.

• Partner and/or lead consumer research efforts including qualitative and quantitative methodologies, surveys, focus groups, and usability testing to derive actionable insights.

• Translate data and insights into clear and actionable marketing and product strategies

• Develop clear, concise, and compelling communications that articulate the value proposition and positioning of our app products to internal and external partners.

• Collaborate closely with Product, UX/UI, Analytics, and other cross-functional teams to influence product roadmap decisions based on market and user research.

• Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.

• Provide regular, data-informed updates and recommendations to senior leadership to support strategic decision-making and prioritization.

• Also responsible for other Duties/Projects as assigned by business management as needed.

Qualifications:

• Bachelor's Degree: Marketing, Business, Communications, or relevant field of study such as Computer Science

• 7+ years experience delivering successful, holistic product marketing strategy that can be tied to increased business revenue

• Proven track record of using consumer insights to drive impactful business decisions. Experience with designing, implementing, and interpreting consumer research and surveys.

• Exceptional analytical skills, including proficiency with analytical and visualization tools (e.g., Adobe Analytics, Tableau, Google Analytics). Demonstrated expertise in using data analytics to enhance marketing strategies and customer engagement. Familiarity with A/B testing methodologies and experience in analyzing results to inform marketing decisions.

• Extensive customer interaction experience and customer success storytelling

• Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills

• Proven interaction, interface and program management with cross-functional teams including product management, marketing, data & analytics, and GTM.

• Basic SQL knowledge or understanding (preferred)

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):Yes

DOT Regulated:
DOT Regulated Position (Yes/No):No
Safety Sensitive Position (Yes/No):No

Base Pay Range: $119,600 - $215,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.