Sr Product Marketing Manager
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As a Senior Product Marketing Manager at T-Mobile, you will play a pivotal role at the heart of our Consumer Business unit. Your core mission is to translate corporate growth priorities into high-impact product marketing strategies that drive revenue growth, boost margins, and expand market share.In this role, you'll serve as the strategic link between cross-functional partners—including Product Management, Finance, Go-To-Market (GTM) Teams, Marketing, and Executive Leadership—to develop and execute the end-to-end marketing strategy for segment-specific solutions. Your responsibilities will span the entire product lifecycle, from market sizing and competitive analysis to go-to-market planning, launch execution, lifecycle management, and profitability optimization.
You will be expected to blend analytical rigor with strategic insight and executional excellence, ensuring that every product we bring to market is positioned for success and aligned with customer needs and business objectives.
Your remit spans three critical dimensions:
Strategic Marketing Leadership:
* Drive fact-based market and competitive intelligence that shape product roadmaps, pricing, and packaging decisions.
* Built on a foundation of product knowledge, exhibit world class communication skills in both writing and presentation
Commercial & Financial Stewardship :
* Build data driven business cases and ROI models that unlock investment, guide forecasting, and deliver on revenue and business goals.
* Define and track success metrics to ensure every campaign and asset ladders up to our P&L targets.
Messaging & Go-to-Market Excellence :
* Craft compelling positioning, value stories, and sales narratives that translate complex network capabilities into “must-have” outcomes for consumers and align across all T-Mobile business units.
* Enable frontline teams with playbooks, competitive battlecards, and executive ready content that accelerates customer sales and adoption.
We’re looking for a strategic storyteller and marketer with financial acumen—someone who can deconstruct market dynamics, model multimillion dollar opportunities, and then inspire both multi-disciplined peers and executives to act. If you thrive at the intersection of strategy, tech, and consumer,—and you’re eager to shape the next era of T-Mobile's consumer growth—let’s talk.
Job Responsibilities:
Develop product positioning, value propositions, and messaging that resonates with the buying audience and produce the source messaging blueprint
Create product collateral such as data sheets, FAQ’s, technical briefs, and presentations for both internal stakeholder teams and customer facing use
Deliver webinars and training sessions where needed
Develop and lead cross functional execution of a standard set of product marketing assets including audience segmentation, competitive positioning, pricing and packaging, messaging and positioning, launch and operational plans.
Assist in product naming by providing market, competitive and customer context
Support launch planning and orchestrate execution of the commercial release of products and services
Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
Develop customer references, testimonials, and insights for external and internal use
Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
Perform ongoing analysis of customer adoption and success and provide feedback to the product team
Also responsible for other Duties/Projects as assigned by business management as needed.
Education & Experience:
Bachelor’s degree in marketing, Business, Communications, or relevant field of study such as Computer Science (Required)
MBA ( Preferred)
7+ years of experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue ( Required)
Knowledge, Skills & Abilities:
Commercial ownership of product success
Go-to-market Strategy : Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales (Required)
Segmentation: A strong technical foundation, including experience delivering segment-specific solutions (Required)
Customer Experience Management: Extensive customer interaction experience and customer success storytelling (Required)
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills (Required)
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No): Yes, Occasionally
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.
At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
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